Phil Knight, the founder of Nike and author of Shoe Dog, spoke of how he was constantly reading books about combat, war strategy, and generalship to help keep him focused during the early and turbulent days of Nike.
Many of his quests to Asia were also inspired by what he read. It was books that gave him the inspiration to stand among the ruins of Hiroshima. He stayed in the villa once occupied by General Douglas MacArthur in the Philippines and was granted his request to the Republic of Vietnam to meet Vo Nguyen Giáp, their most prominent warrior of the Vietnam War. He was driven by words of war.
Eventually, those quests to Asia opened the door for Nike’s production efforts in Japan and China and what would come next, Nike’s domination of the shoe game. Knight would say, Business is War. And Nike conquers all.